Winner, Best Online Campaign, Scottish Creative Awards 2016
During the 2015 Scottish elections, Macmillan Scotland ran a short, focussed campaign encouraging the public to petition their local MSPs to guarantee cancer support for everyone who needed it. To highlight this issue, the campaign centred on three interviews with cancer sufferers, trying to convince the public why they deserve support as part of an online vote. The three interviewees are actors and the vote was fake. Everyone with cancer deserves support.